Movistar is a mobile network operator owned by Telefonica Moviles, a Spanish telecommunications company that operates cellular network infrastructures in Spain and in Latin America. In Colombia, Movistar started its first operations in 2004 after Telefonica Moviles rebranded Bellsouth, a mobile network operator whose operations in Colombia and in other countries were sold to the Spanish telecommunications company.
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Today, Movistar is the second largest cellular provider in Colombia, offering nationwide coverage and serving around 30% of the total market share in the country's cellular communications market. In Spain, Telefonica Moviles is the largest wireless service provider, serving more than 22 million subscribers or about 42% of the country's market base.
As a cellular brand, Movistar has existed since 1995, when the mobile network deployed and operated its first digital GSM network infrastructures. On a global scale, Movistar serves more than 90 million subscribers in 15 countries, which include Argentina, Brazil, Chile, Colombia, Ecuador, El Salvador, Guatemala, Mexico, Morocco, Nicaragua, Panama, Peru, Spain, Uruguay, and Venezuela.
In Colombia, Movistar provides both GSM and CDMA coverage, offering postpaid and prepaid voice, text, and data packages at competitive prices. However, Movistar's prepaid tariffs and packages bring more appeal to the Colombian market, whose preferences are more geared toward pay-as-you-go services because such option requires no monthly bills and yearly contracts, providing more freedom in terms of predictability and economy of mobile usage expenses.
The Movistar logo and the Movistar product images are registered trademarks of Movistar.