Comunicaciones Celulares (Comcel) is the largest mobile network operator in Colombia, serving more than 29 million subscribers or about 65% of the total telecommunications market share in the country. Owned by America Movil, Comcel started its first operations in Bogota in July 1994 after receiving the license to deploy and operate communications infrastructures across Colombia.
By the end of 2001, Comcel's subscriber base had grown to about 1.8 million. From its humble beginnings, Comcel has shifted from providing only voice communications to offering text and data services with the launching of the wireless network's GSM mobile infrastructures in 2003. In 2008, Comcel once again made a giant leap by providing 3.5G (HSDPA) coverage throughout 88% of the Colombian population.
Through the acquisition of Celcaribe in February 2003, Comcel further strengthened its foothold in the Colombian mobile market. The acquisition has increased Comcel's market share when it started providing cellular services to the Colombian Caribbean coast regions, which include Atlantic, Bolivar, Magdalena, Cesar, Sucre, Cordoba and La Guajira.
Comcel also operates one of the largest customer service centers in Colombia, operating in 55 locations across the country. Also, Comcel's success in winning majority of the Colombian population may be attributed to the cellular network's cutting-edge 3.5G technology, affordable postpaid and prepaid plans, and unparalleled customer service.
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