Iusacell is a telecommunications brand that provides mobile, long-distance telephone, television, and broadband internet services in Mexico. The mobile network's coverage reaches about 90% of the country's entire population, currently serving about 4 million customers or an equivalent 4% share in the national mobile market.
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Headquartered in Mexico City, Iusacell was formerly controlled by Verizon Communications and Vodafone Group. Together, the two major shareholders owned about 74% of the company's stake. In 2003, the shareholders' ownership was acquired by Grupo Salinas, valued at $7.4 million. Two years later, the mobile network moved forward with its expansion plans as it received licenses to operate in the remaining regions in the country.
Operating under the ownership of Grupo Salinas, Grupo Iusacell operates under the mobile brands Iusacell and Unefon, both of which provide mobile services using 3G CDMA (EVDO) technology, a cutting-edge CDMA-based infrastructure that enables mobile users to download and transfer mobile data at faster speeds. Such technology allows mobile users to stream multimedia contents seamlessly.
All-in-all, prepaid customers dominate Iusacell's subscriber base - about 67%. With the prepaid platform, mobile users are guaranteed cost-effective pay-as-you-go services, which generally do not require activation fees, monthly bills, and pre-termination penalties.
The iusacell logo and the iusacell product images are registered trademarks of iusacell.