Established in Grenada in 2001, Cable and Wireless (C&W) Grenada Ltd. is a telecommunications provider operating under the brand name LIME, which stands for landline, internet, mobile, and entertainment. C&W Grenada's parent company, Cable and Wireless PLC, has had a 140-year long history in providing telephony services in the Caribbean, dating back to the 1880's. Such rich history has pushed C&W to become one of the largest telecoms in the Caribbean, operating in 14 countries and territories.
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Until the adoption of LIME in 2008, Cable and Wireless operated under the brand name bmobile. The network's stiff competition with Digicel and other major networks has pushed LIME to engage in aggressive marketing strategies to gain dominance in the Caribbean mobile market. Today, LIME provides communications services in Anguilla, Antigua & Barbuda, Barbados, British Virgin Islands, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Turks & Caicos, and recently, the Dominican Republic.
LIME also claims to be the first mobile network to deploy 4G infrastructures in 12 of the wireless provider's 14 Caribbean markets, with total investments amounting to more than US$80 million. LIME's 4G coverage allows mobile users to browse the internet and upload or download data at much faster speeds as compared to that of the 3G network.
Lime offers cost-effective prepaid services which already include basic calling features such as voicemail, caller ID, call waiting, and three way calling. Also, LIME applies a per-second charging scheme on mobile calls, promising more savings and predictability of mobile usage expenses.
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