Formerly known as BPL Mobile Communications, Loop Mobile is a mobile network operator that operates in 21 telecom circles in India, providing postpaid and prepaid cellular services with the network's GSM infrastructures in Assam, Kolkata, North East, Mumbai, Madhya Pradesh, Haryana, Orissa, Punjab, Rajasthan, and other areas in the country.
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Loop Mobile, a subsidiary of Vodafone Essar Limited, has had a rich history in India when the network's predecessor, BPL Mobile Communications, was launched in 1994. In 2009, the expiry of BPL's brand usage agreement with BPL Group, another company owned by TPG Nambiar, resulted to the adoption of Loop as the telecom's new brand.
Loop provides local calling, national and international long distance, roaming, data, and mobile TV services. In some areas, the cellular network is also credited as the first to provide value-added service such as GPRS browsing, multimedia messaging, and caller ring tunes. In Mumbai alone, where Loop is currently based, the mobile network's subscriber base now reaches more than 3 million customers.
In 2010, Loop mobile moved forward with its US$44.6 million investment to deploy 1,200 cell sites across Mumbai, further pushing the mobile network to the number one spot across the region.
Additionally, Loop was also the first to benefit customers by promising money-back guarantee for every dropped call. Also, Loop is the first to promise fast new-line activation time of only 15 minutes and also a response time of 10 seconds or less for each call to the network's customer service center. If any of such guarantees is not met, Loop will offer free coffee voucher to the subscriber.
The Loop Mobile logo and the Loop Mobile product images are registered trademarks of Loop Mobile.