Owned by Telefonica Moviles Guatemala S.A., Movistar is a cellular brand that provides CDMA and GSM/GPRS coverage in the Central American country of Guatemala since 1999, when Telefonica Guatemala launched its first CDMA network after acquiring the entire operations of Paysandu S.A. in 1998.
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As a mobile brand, Movistar was established in Spain in 1995. Movistar's parent company, Telefonica Moviles, is the largest wireless carrier in Spain, serving more than 22 million subscribers or an equivalent of about 42% of the country's mobile market share. In 2005, Movistar became a global brand after Telefonica Moviles acquired the entire Bellsouth operations in South America.
In Guatemala, Telefonica Moviles further increased its dominance with the acquisition of Bellsouth Guatemala in 2005, the same year when Telefonica Moviles formally launched Movistar in the South American market, where the cellular brand also competes with TIGO (Millicom International) and Claro (America Movil).
In 2009, Movistar continued to strengthen its technological lead by deploying state-of-the art UMTS/HSDPA infrastructures, providing faster mobile internet browsing and download speeds. Today, Movistar provides local and international mobile calling, data, and roaming services to its millions of subscribers. Movistar also provides 24/7 customer service through the wireless network's call center based in El Salvador.
The Movistar logo and the Movistar product images are registered trademarks of Movistar.